She estimated 30, 000 non-white people live in Vermont, making it difficult in a state with a population of about 625, 000 to calculate the unemployment rate by race. The job-loss disparity between men and women is highest in Vermont, said University of Vermont economist Stephanie Seguino. That’s because many women in Vermont work in the service sector, which has been hit hard by sweeping business shutdowns or limits designed to minimize the spread of the virus. “How does one access education when you have to make a choice between that gap of financial aid and putting food on the table?
Bwaahahaha… If you apply AP Style rules to your marketing communications simply because “that’s what you’re supposed to do, ” you’re limiting yourself and the potential impact of your messages. As leadership passed from one generation to the next, learn how Guaranty Bank & Trust preserved its local flavor even as it embraced a new vision of growth. A benefit explains what the feature gives them, like “lasts longer, so it saves you money. ” Benefits explain how the product or service improves the customer’s situation. A feature is a descriptive phrase about your product of service. The trouble is, sharing facts about measurements, colors, costs and capabilities usually do not sell a product. Features are the logical reasons people use to justify their emotional decision to purchase something.
The Treasury Secretary last week said that he would not be surprised to see the unemployment rate to rise to up to 20 percent (from 3. 5 percent). My prediction is that it will rise to 6-6. 5 percent in the early part of the third quarter before starting to drop again.
If you try to write an ad that appeals to everyone, it will end up appealing to no one. To capture people’s attention in today’s marketing-saturated world, you’re going to have to make some waves and rock the boat. In the good old days, direct marketers used to talk about a “2% response rate. ” The Financial Brand says screw that! That means you should shoot for a “2% offense rate, ” where your ad offends 2% of those who see it. If you get thousands of letters protesting your ad campaign, you’ve probably pushed it too far. But if you get a couple complaints, don’t be afraid; it means your message is cutting through all the clutter. Not required in advertising land — inventors of words like “lite” and “thru. ” Foreign languages?
And unemployment numbers for Vermont — released the week of Jan. 4 — show 73% of the Vermonters who have lost their jobs since mid-November are women, according to the Vermont Commission on Women. Women without children and men with children saw a drop of less than 2 percentage points by the end of September, Rand said. But women with children saw a steep drop in August and September, and in late November were down 3. 2 percentage points compared to January 2020. The impact of the pandemic on women started becoming clear in autumn, when children began to return to online learning, or a mixture of online and in-school learning. The Covid-19 pandemic could undo years of activists’ work in helping build up women’s workforce participation and income, panelists said at a Vermont Commission on Women legislative event Thursday. To subscribe to exclusive newsletters, visit your email preferences in the account settings.
This week’s data will show the full force of food, retail and other service sector layoffs, which are significant. To view/update your newsletter subscriptions and interests, please visit ourPreference Center. Learn why & how leading FinServ firms are advancing from traditional personalization to customer journey orchestration to improve CX and business outcomes. Harland Clarke industry experts dig into firsthand data to share unique perspectives on banking digitization, consumer disruption, culture-building and more. Learn about how Zogo’s financial education app uses gamification to attract Gen Z to FIs. I give The Financial Brand permission to send me newsletters, updates about the Forum conference, invitations to webinars, and emails from partners. Due to huge volumes of spam submissions, and issues with email providers like Gmail, Yahoo, AOL, Hotmail, Outlook and others blocking our newsletters, we no longer allow subscriptions from these providers.